• Full Time
  • Anywhere

Marketing Manager

Base Salary range c. £40,000 – £50,000 + benefits
Location: Reading Office
Role Objective: Creation & packaging of UK and EMEA focused Corporate, channel and regional marketing artefacts and assets that support marketing programmes that increase company awareness & generate qualified sales pipeline to support company’s annual revenue goals.
Sector: Software vendor experience within the Contact Centre, Customer Experience Management, CRM, Analytics, Telecommunication, Voice & Data Networks or related sectors.

Key Responsibilities

  • Create and package collateral, graphics, PowerPoints and web content to convey product and corporate positioning and propositions.
  • Competitive landscape and understanding of where our competitors are and how we position us for success.
  • Manage a pool of external creatives and agencies who assist in the creation and packaging of content and campaigns
  • Execute corporate campaigns, webinars and events that drive awareness and early stage pipeline for the UK and EMEA businesses
  • Use database management, specifically SF.com, Pardot and Marketo to generate early stage leads & contacts for sales & marketing teams
  • Use social media, specifically LinkedIn, Twitter and PostBeyond to disseminate corporate news and content to relevant audiences
  • Utilise metrics & processes to track and measure campaign and content effectiveness
  • Preparation of strategic ideas and supporting plans that will help the business grow revenue

Skills & Experience:

  • Working knowledge of Adobe suite including Photoshop, illustrator, in design + acrobat
  • Software skills –Microsoft office + Marketo, Pardot, adobe and social media
  • An ability to understand enterprise software solutions and assess the competitive landscape and create messaging, positioning and content that articulates the value proposition
  • Has a good attention to detail and can write clean clear concise copy in an engaging way
  • Creative eye for combining powerful imagery with high impact copy to convey our story. May have done a similar product marketing role or worked in an IT focussed marketing agency
  • Expresses ideas clearly in documents that are organized, structured, and grammatically correct with terminology adjusted to the characteristics and needs of the audience
  • Adaptability and Flexibility – is open to change & new information & adapts behaviour & work methods in response to new information, changing conditions or obstacles
  • Communication skills – establishes systems and schedules to communicate the progress of work or projects with all appropriate parties
  • Management capabilities – able to manage small teams and manage cross functional and cross regional teams if necessary
  • Educational Qualifications: BA Business / Marketing and/or Professional Marketing Qualification CIM OR Background in Creative digital media
  • Mobility Requirements: (requirement for national/international travel, overseas assignments)
  • Domestic and International Travel required (approx. 15%)

Notes: Ideally need someone who has decent creative ideas – good copywriting and knows how to package up a marketing campaign {i.e. used a marketing automation platform like Marketo or Pardot}

Key elements of the role as performed by the recent job holder:
1) package up a corporate campaign every quarter – it could be say on how we work with Microsoft. It would have artefacts like a 2 side brochure a webpage maybe a case study and the holder would normally run a webinar with a publication to drive traffic towards the content she had created.
2) create PowerPoints and sales materials that would be used in the marketing engine and by our sales teams
3) was also quite good on salesforce.com managing and manipulating data
4) would be involved in new product launches or packaging up of new go to market packages.

So we need someone who has strong full mix marketing skills but has a leaning towards creativity. It sounds easy but it’s a lot more than just organising an event and sending an email out – someone who has that creative eye to brief an agency and get some imagery and concepts back that are eye catching and then turn that into a story or package that can be taken to market is quite a skill

Ideally you will have a background with a software vendor within the Contact Centre, Customer Experience Management, CRM, Analytics, Telecommunications, Voice & Data Networks or related sectors.

To apply please send your CV (as a Word attachment) to our consultant Justin Kelsey at Syntony (Search & Selection) Ltd

Syntony is an employment agency working on behalf of client organisations to recruit personnel.  In submitting your application you are giving us permission to retain and process your personal details and to contact you via the phone and email details you provide.  You can amend this consent at any time by email to gdpr@syntony.co.uk.  For more information: syntony.co.uk/gdpr